WWKCT- What Would Katie Couric Think?
Ok, if you haven't seen the American Cancer Society's latest commercial for colon cancer awareness, turn on your TV and don't leave until you see it.
Our protagonist, Robert, sits in a diner with a couple of friends from the local chapter of AARP.
"How's a test gonna prevent colon cancer?" asks his waitress.
"I'll show you," answers our hero.
Robert draws a "colon" in his mashed potatoes.
"So they take a look at your colon,"
"and if they find a polyp," Robert stabs the lima bean "polyp" with his fork...
"they get it out before it turns into cancer!"
Then he eats it. The little lima bean polyp. We even get a "No you di-in't" from the friend who's drinking iced tea. The American Cancer Society has infected me with their very first attempt at viral marketing. You can see the whole stupid thing here. Robert even has a Myspace page. I think I'm gonna put him in my top 8- move over Cedric! I'm still mad at Robert for eating his own fake polyp, but I'm also kind of proud of him. Yes, Katie would approve.
